UGC is any content — videos, photos, reviews, etc. — created by users, customers, or creators about a product or service. Unlike branded content, UGC is made voluntarily by real people.

Examples include:

Instagram or TikTok videos

Testimonials and review posts

Unboxing content

Blog articles or casual social media mentions

Benefits of UGC

• Authenticity & Trust

Consumers trust real people more than polished ads. UGC feels honest and relatable.

• Higher Conversions

Product pages with UGC convert significantly better than those without it.

• More Content, Less Effort

UGC saves time and resources — it supplements your content strategy affordably.

• Social Proof

When people see others using and loving your product, they’re more likely to buy it too.

Collaborate with UGC Creators on CRELIFT

With CRELIFT, you can easily find UGC creators, send them campaign offers, and collect powerful, authentic content that strengthens your social media presence.